Businesses that produce a lot of visual content would find Pinterest a great platform to post and share their content on.
Your profile doesn’t need to be monitored all the time
You don’t have to be an obsessive user of Pinterest to get traffic that will convert into sales.
Your objective is to get content you posted on your own profile onto other people’s walls as nearly 80% of pins (posts) are repins.
Engaging with users
You can interact with those who are pinning images from your website to help develop brand engagement and loyalty. To build relationships and get noticed on Pinterest, be social like you would on Facebook and Twitter; “like”, comment and share (repin).
Despite its reputation for being female-dominated, in UK, Pinterest is pretty evenly balanced. This makes it a great tool for getting seen.
Connecting with your website
Pins you have posted can be sourced to your website; creating more website traffic for your website and increasing the chances of purchases.
Got an online store?
Great! Pin photos of the products you sell and link them through to the product pages on your website.