We’d all like to find our content at the top of Google’s search results page (and maybe even Bing’s or Yahoo’s for that matter!), but that often takes a lot of time and effort, particularly for newer or smaller companies, to get there. But business doesn’t always afford us that time and we can help you get to the top of listings using paid search advertising (PPC).
Almost anyone can create a Google Adwords campaign and start driving traffic to their website. But we have the knowledge and experience to help optimise ads, reduce the costs of using them (are those people clicking your ads at 2am really your customers? If not, let’s stop them showing then!) and demonstrate the value to your business by hooking up conversion tracking to give some financial meaning to the activity.
Also, while most agencies only look at Google, one-in-ten searches take place on Bing and Yahoo! – we will help you get in front of these potential customers too. If your business is international, the search picture may be very different. In the US, for example, more than a third of all searches take place outside of Google – without targeting these other platforms, you are missing out on business.
Display networks and “remarketing”
Google doesn’t just serve ads to its own search results. Maybe you’ve heard of people who use their blogs to make money? Chances are, they do that using Google’s Adsense service – also known as display network advertising. It’s the same PPC technology that puts ads into free Android apps too. Using these networks can really help you get your business out there and we can set up your campaigns to make the most of it.
A few years ago, Google added a feature called “remarketing” to Adwords. This is a great way to make your business seem bigger than it necessarily is. By enabling remarketing on your ads, if someone clicks your ad (from search or the display network), Google remembers this and keeps showing them the ad through pages they visit that use Adsense. This increases the amount of visibility they have of you and makes it more likely that they become your customer in future. We can help you make the most of this feature to grow your business.