Have you got that Friday feeling? An innocent enough question but one that left clothing retailer Dorothy Perkins facing insults and sarcasm today.Read more »
For years now, social media has been hailed as a game changer – the big new something that we all have to do. But what kind of tool is it? Is it marketing, PR or customer service?Read more »
In UK, the John Lewis Christmas ad is often viewed as the start of the Christmas season. Yesterday (November 25, 2015), Aldi released its latest Christmas ad – using parody as a marketing tool. But why are parodies winning the battle for our attention?Read more »
Ever since it launched, there have been people wanting to go beyond 140 characters in a tweet. Following a series of changes in 2015, just what can you now squeeze into a tweet?Read more »
The latest report by Ofcom shows that, for the first time, smartphones have overtaken laptops as the most important device for UK-based users to access the web on. In the wake of Google’s “mobilegeddon”, what does this mean for your business?Read more »
In my experience there are three problems that stop websites delivering quality sales leads: 1. The “build it and they will come” fallacy. 2. Web designers aren’t usually marketing experts. 3. Lack of keep warm activities, up-sells and cross-sells.Read more »
One of the biggest fears people have with putting their businesses on social media is dealing with negative comments. Those that do take the plunge often assume that the best thing to do is to delete negative comments and any mistakes they make themselves.
But social media offers you unique opportunities to turn negative comments into positive coverage – so long as you deal with things quickly and in the right way.Read more »
This past decade there has been one buzz term to rule them all: social networking.
But before people started relying on Facebook and LinkedIn to meet others, we would gather in rooms and “network” with people face-to-face… and guess what? We still do!
And the two needn’t be mutually exclusive – they actually work very well together.Read more »