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The risks of pre-scheduled social media posts

Have you got that Friday feeling? An innocent enough question but one that left clothing retailer Dorothy Perkins facing insults and sarcasm today. (more…)

Social media: is it marketing, PR or customer service?

For years now, social media has been hailed as a game changer – the big new something that we all have to do. But what kind of tool is it? Is it marketing, PR or

Parody as a marketing tool – why Aldi just nailed it

In UK, the John Lewis Christmas ad is often viewed as the start of the Christmas season. Yesterday (November 25, 2015), Aldi released its latest Christmas ad – using parody as a marketing tool. But why are parodies