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Social media: is it marketing, PR or customer service?

For years now, social media has been hailed as a game changer – the big new something that we all have to do. But what kind of tool is it? Is it marketing, PR or customer service?

Parody as a marketing tool – why Aldi just nailed it

In UK, the John Lewis Christmas ad is often viewed as the start of the Christmas season. Yesterday (November 25, 2015), Aldi released its latest Christmas ad – using parody as a marketing tool. But why are parodies winning the battle for our attention?

What can you squeeze into a tweet?

Ever since it launched, there have been people wanting to go beyond 140 characters in a tweet. Following a series of changes in 2015, just what can you now squeeze into a tweet?